Trinity Repertory Company
To mark Trinity Rep’s 60th anniversary, the Tony Award-winning theater launched an ambitious $21M campaign to expand access, upgrade facilities, and fuel innovation. We rooted the campaign in their mission to “reinvent the public square,” using it as both a design prompt and symbolic anchor. What would a reinvention of the square look like—not just as a place, but as a platform for community, creativity, and positive change?
This dramaturgical approach allowed us to create a campaign where form and messaging became perfectly unified. The “public square” concept evolved into a bold visual identity centered around a 2D square that dynamically transforms into 3-dimensional form. Each face of this cube represents a key campaign pillar, creating a coherent narrative that unified the diverse funding objectives.
Working closely with Trinity Rep’s leadership team, we developed impactful messaging, merging urgent calls to action with a direct reference to their Anniversary Season: “It’s About Time.” A modular grid system paired with typography featuring TWK Lausanne by Nizar Kazan/Weltkern became key elements of the design framework. We meticulously curated images from Trinity’s 60-year archive to craft a visual language that captures the organization’s legacy while projecting its future.
The campaign launched with a custom square-shaped editorial showcasing the “Public Square” concept, inviting donors to become part of Trinity Rep’s next dimensional leap.
Trinity Rep isn’t just producing live theater. They’re creating immersive spaces where community dialogue thrives—a true public square for Rhode Island and beyond.
Entertainment, Civic + Public, Non-Profit
Identity, Campaign, Editorial + Book Design, Art Direction, Video, Motion, Positioning
Silvia Diffenderfer
Jacob Kemp
Luke Meyer
Anna O’Donoghue
Liana Pavane
Lena Rose
Stephanie Rudig
Natalie West
Curt Columbus, Artistic Director
Kate Liberman, Executive Director
Jennifer Canole, Director of Institutional Advancement
Brad Delzer, Associate Director of Individual Giving
Erik Freer
The “public square” concept evolved into a bold visual identity centered around a 2D square that dynamically transforms into 3-dimensional form. Each face of this cube represents a key campaign pillar, creating a coherent narrative that unified the diverse funding objectives.
The campaign launched with a custom square-shaped editorial showcasing the “Public Square” concept, inviting donors to become part of Trinity Rep’s next dimensional leap.
Keep Exploring
