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Humboldt Farms

Branding + Package Design

Not since Prohibition has such a taboo product entered the national marketplace. As California’s leading organic and sun-grown cannabis company, Humboldt Farms aimed to create a brand identity in line with its core values: accessibility, community, holistic health, magic and whimsy, connection to nature, and their motto of ‘choosing kindly for the planet and ourselves.’

The identity centers around the iconic Humboldt Farms VW Vanagon, which retains its anchor as an emblem of freedom, adventure, and connection to the natural world.

____include all types of packaging

As the van travels across local Humboldt County locations, the effect of each Humboldt Farms product – whether elevating, calming, community-oriented, meditative, celebratory – is reflected in the sky and scene in which the van appears, either solar, lunar, in motion, or calm.

The Humboldt Farms logo reigns over each illustration as a sun or moon depending on the product’s intensity, effects, or health benefits. All packaging is 100% recyclable and sustainable in its design, production, and disposal.​

Sector

Health + Lifestyle

Discipline

Identity, Packaging, Art Direction, Motion, Illustration, Communications, Positioning

Team
TALISMAN

Jacob Kemp

Humboldt farms

Zach Rubin, Co-Founder
Dominic Gabriel, Co-Founder
Liz Lux, Co-Founder
Aimee Epstein, Director of Marketing & Creative
Lisa Curiel Parker, Senior Marketing & Communications Manager
Tom Tor, Graphic Design

Tajima Creative Partners

Aimee Epstein
John Sabel
Elaine Tajima

Photo Credits

© Humboldt Farms, Styling by Aimee Epstein

More Info
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This is a photo of an apothecary-like shelf with various Humboldt Farms products on it. Some are in boxes, others are in jars. There are also some living plants on the shelves, which are made of wood.

As the van travels across local Humboldt County locations, the effect of each Humboldt Farms product – whether elevating, calming, community-oriented, meditative, celebratory – is reflected in the sky and scene in which the van appears, either solar, lunar, in motion, or calm.

This is an animating gif of the Humboldt Farms logo crest. It shows the crest with an orange outline, then an orange background and a white outline.
This is a photo of three small boxes of prerolled flower joints in different flavors/varieties. The boxes feature different colored versions of the same illustration, and each box contains a different type of joint. There's a Hybrid (Zkittlez), a Sativa (Sour Tangie), and an Indica (Cookie Monster).
This is a photograph of a case of 4 different pre-rolled joints, shot as a flat lay. It is a variety pack, and there are four different colored filters, indicating a different type of marijuana in each.
This is an image of four different containers containing loose marijuana flower from Humboldt Farms, photographed on a concrete ledge with a forest in the background. The color of the containers is different, depending on the varietal it contains. The red package contains Sativa, the dark green one contains Indica, the light blue one contains CBD, and the purple one contains a hybrid variety.
This is an image of three packages of different types of Humboldt Farms vape cartridges, featuring Hybrid, Indica, and Sativa options.
This is an image of 4 varieties of the Humboldt Farms 1ct prerolled joints in their packaging cases. Each case has a joint placed next to it, featuring a different colored filter that corresponds to the color of the respective label on the larger package. The four varieties are Pineapple Dream Sativa, Rainbow Cake Indica, Tropical Punch Hybrid, and a CBD Blend.
This is an image of 4 varieties of the Humboldt Farms 4ct prerolled joints in their packaging cases. Each case has a joint placed next to it, featuring a different colored filter that corresponds to the color of the respective label on the larger package. The four varieties are Pineapple Dream Sativa, Rainbow Cake Indica, Tropical Punch Hybrid, and a CBD Blend.
This is an image of a purple container containing loose marijuana flower from Humboldt Farms, laying on its side with flower spilling out of it. This particular container/jar has an eighth ounce of a hybrid marijuana called Cherry Pie.
This is an image of three different types of containers containing loose marijuana flower from Humboldt Farms. The color of the containers is different, depending on the varietal it contains. The red package contains Sativa, the dark green one contains Indica, and the purple one contains a hybrid variety. The three containers, which are jar-looking, are stacked like a pyramid.
This is an image of Humboldt Farm's packaging for it's resin product, which is sold in a glass dish and placed inside a box with a pullout drawer. This piece of packaging is purple, and is the Hybrid resin product.
This is an image of three different sides of the same Humboldt Farms infused joint outer packaging box laid next to each other. You can tell that the illustration wraps around the entire box because there is a seamless illustration of a forest with a blue night sky across all three.
This is an image of Humboldt Farm's packaging for it's resin product, which is sold in a glass dish and placed inside a box with a pullout drawer. This piece of packaging is dark blue, and is the Indica resin product.
This is an image of three Humboldt Farms packages of cannabis oil for G Pens. There is a Sativa (Super Lemon Jack), a Hybrid (Banana Pie), and an Indica (Venom OG).
This is a photograph of the Humboldt Farms packaging for an oil cartridge. There is a blue colored box and a cartridge next to it. The variety is Indica, specifically, Purple Pineapple Mango.
This is a photograph of the Humboldt Farms packaging for an oil cartridge. There is a yellow to blue gradient colored box and a cartridge next to it. The variety is Sativa, specifically, Tangie
This is a photograph of the Humboldt Farms packaging for an oil cartridge. There is a purple colored box and a cartridge next to it. The variety is a Hybrid, specifically, Key Lime Pie.
This is a picture of a variety of pages from the Humboldt Farms brand/product book.
This is an image of a woman in a white shirt and blue jeans pulling a prerolled joint out of a glass vial that was in a Humboldt farms box. There is artwork on a table in front of her and the image is naturally lit.

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