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Chocolateríe Bob

Campaign Design, Positioning

Melted. Chocolate. Enough said. TALISMAN imagined an instantly-recognizable brand honoring a historic chocolatier’s legacy, while inviting a younger audience to partake of its wares.

This campaign serves up a taste test for a new generation, creating an unmistakable look and feeling of fun, connection, and enjoyment – focusing on everyday luxury and positioning Chocolateríe Bob as a brand that isn’t afraid to welcome Gen-Z as the new wave of chocoholics.

Minimalist acronyms honor the tradition of sweet tooth sneakery, but allow for an irreverent take on the 9-to-5 grind, self-care fads, and rainy-day blues. Vintage colors and playful illustration pairs with vibrant product photography and video, creating a visual world that is infinitely replicable for in-house creative teams, and even better – utterly mouth-watering for viewers on social media, readers in print, and beyond.

The big lessons we learned from living in a world full of cocoa? Daily decadence is always a truffle away. And, of course – a balanced diet is a cookie in both hands. Needless to say, there was a lot of taste testing. Best gig ever, bar none.

Sector

Food + Drink

Discipline

Campaign, Video, Illustration, Art Direction, Communications, Positioning, Motion

Team
TALISMAN

Jacob Kemp

Lena Rose

More Info
Less Info
This is a photograph of a case of 5 chocolate truffles from Chocolaterie Bob. The box is a rich purple and the top is framed by a bow. The background is purple and the packaging feels luxurious but playful, because acronyms line the side of the bottom half of the box.;
Eye candy

Vintage colors and playful illustration pairs with vibrant product photography and video, creating a visual world that is infinitely replicable for in-house creative teams, and even better – utterly mouth-watering for viewers on social media, readers in print, and beyond.

This is an image of a case of 20+ truffles from Chocolaterie Bob. They come in a variety of sizes and types, and are surrounded by a gold foil case. The background is blue and pink, and the image feels premium and cheerful.
This is an image of a stack of Florentine cookies with chocolate being drizzled over them, set against a lavender background.
This is an image of pink frosted donuts, on a grid, on top of a pink background. It's the kind of image that can be shared on social media because of its aesthetic.
This is a photograph of a cupcake (or a cookie?) with only the top visible. There's a yellow cake/cookie and chocolate frosting with a few sprinkles set on a saffron yellow background.
Ear candy

Minimalist acronyms honor the tradition of sweet tooth sneakery, but allow for an irreverent take on the 9-to-5 grind, self-care fads, and rainy-day blues.

This is an advertisement for Chocolaterie Bob, featuring a flat illustration of a coffee mug with espresso beans on the rim of the saucer and a message reading "mcm | mocha crush monday". The background is a salmon color, and the lettering of the message is in teal and shades of orange and pink.
This is a mockup of what a series of Chocolaterie Bob advertisements would look like as posters on the side of a building. They feature brightly colored flat illustrations of the view of the top of a coffee cup with different fun acronym messages written into the foam of the coffee. Some of the messages read "due by eod, need Bob's asap" and "one cuppa yolo".
This is an advertisement for Chocolaterie Bob, featuring a stack of photographed peanut butter cups, overlayed with a flat illustration of melted chocolate and a message reading "omg, pbc!". The background is a bright orange color, and the Chocolaterie Bob logo is in the top right corner.
This is an advertisement for Chocolaterie Bob, featuring the top of a photographed strawberry, overlayed with a flat illustration of dripping chocolate and a message reading "ftw Bob!". The background is a bright lavender color, and the Chocolaterie Bob logo is in the bottom right corner.
This is an advertisement for Chocolaterie Bob, featuring two photographed chocolate chip cookies overlayed with a flat illustration of dripping chocolate and a message reading "for fml or rofl!". The background is a bright yellow color, and the Chocolaterie Bob logo is in the bottom right corner.
This is an advertisement for Chocolaterie Bob, featuring the bottom of a photographed cupcake, with a flat illustration of the frosting and a message reading "ily Bob, irl!". The background is a bright salmon color, and the Chocolaterie Bob logo is in the top right corner.
This is an image of a grid of coffee mugs laid on their side with different acronyms printed onto them. The background is pink, and all of the mugs are in various shades of pink and orange. Some of the messages are: "gtg" "loml" "gm!" "BOB" "ttyl" "ily".

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