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Bauman Realty Group

Identity, Communications

Opening doors for a reality show realtor. As Matthew Bauman expanded the realty division of his professional practice, the ABC Family personality teamed with TALISMAN to envision an identity and digital design focused on the opportunity, rather than the hurdles, in one of life’s biggest transitions: the purchase of a first home.

Playful graphics and personality-filled copy reject the norms of traditional realty communications, emphasizing Matthew’s approachable style, commitment to transparent processes, and creative thinking within the fast-paced—and often brutal—world of Big Apple real estate.

Sector

Professional Services

Discipline

Identity, Digital, Print, Communications

Team
TALISMAN

Jacob Kemp

Lena Rose

Bauman Realty Group

Matthew Bauman

More Info
Less Info
This is an image of a grid of different webpages on the Bauman Realty Group's desktop website. A new shade of purple/blue has been introduced, and the pages include an About, a Home, and a Contact Us page.
This is a gif of the Bauman Realty Group's logo system, featuring four different color systems in various shades of light and dark blues and purples.
This is a mockup of business cards for Bauman Realty Group. All of the cards showcase the front of the card, which is a flood of blue, except for one, that is centered and shows the back of the logo with an agent's contact information on it.
This is a mockup of the Bauman Realty Group's stationary system. There is one sheet of paper (an invoice) that's floating above the outside of a folder (featuring the Bauman key print), as well as the front and back of an envelope, and two sides of a sample business card. The system relies heavily on dark blue and white and is clean and professional, but not boring.
This is a mockup of the Bauman Realty Group's stationary system. There are three sheets of paper and a rolled blueprint (with the logo icon repeated in a pattern). The three sheets are an invoice, letterhead, and a folder. The system features various shades of dark blue, and the objects are set against a light blue background.

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