BEST SUMMER EVER
Key Art - First Looks
Within the gallery, you'll see two types of directions for the BEST SUMMER EVER film logo: options for a traditional digital typeface, and hand-drawn drafts for an original logotype.
In choosing these options, we were aiming for the following:
Highlight the energy and spirit of the film
Reference a retro vibe, but still feel "now"
Since the type will be alongside a sunflower for most of the early usage, not feel too whimsical, juvenile, or overtly sweet
Keep that feeling of a "wink and a smile" that remains a huge part of the movie
Paul Shipper will be providing the final sunflower image, the one being used here is only temporary.